Westman Atelier
Lip Suede
Campaign Launch
Westman Atelier
Lip Suede
Campaign Launch
Agency: CLOSER
My Role: Creative Lead
ECD: Andreas Neophytou
Photographer / Director: Bettina Du Toit
PDP Photographer: Vanessa Granda
Makeup: Gucci Westman
Hair Stylist: Matt Benns
Stylist: Yohana Lebasi
Launch campaign for Westman Atelier’s first lipstick. A clean matte formula combining rich pigment with hydration.
With two models and a spectrum of shades, the hero films captured a playful, expressive energy—driven by movement, texture, and colour.
Alongside the hero campaign, a secondary stills and motion unit captured PDP assets across all 12 shades.
This included tight portrait stills showcasing each shade across a range of skin tones.
Each image was paired with a six-second film, where subtle lip movement brought the product to life—highlighting texture, application, and finish.
“Each of these lipsticks is about enhancing yourself and emphasizing what you have, making the very utmost of your unique beauty”
