THOM BROWNE
FALL 2024 Show Teaser
+ Post Show Content
My Role: Art Director / Creative Lead
Vice President of Global Marketing: Olivia Giletti
Executive Producer | Runway and Brand Experience: Olivia Boland
Thom Browne Team: Charlotte Spritz,
Samantha Eisenberg, Valentine Malone
CGI Animations: Anatolii Belikov
Photographer: Andrés Jaña
Production: Kendal Steensen @NeighborsBK
Thom Browne Fall 2024 closed New York Fashion Week with a cinematic runway staged on February 14. In the lead-up to the show, I was commissioned to concept and create a series of teaser assets designed to build anticipation and drive live viewership across Thom Browne’s social channels.
Drawing from Thom Browne’s vision for the show, the teaser concept took cues from the gothic tone of The Raven by Edgar Allan Poe—translated into a cinematic visual language. Rather than revealing the collection, the focus was on building atmosphere. A series of abstract snowscapes hinted at the show’s world—quiet, minimal, & mysterious.
Following the show, the second phase focused on capturing a series of still life and key look imagery. Shot immediately after the runway, we utilised the set while guests were still gathered—shifting the live environment into a suite of product-focused and editorial assets.
