Westman Atelier
Complexion Drops
Campaign Launch
Westman Atelier
Complexion Drops
Campaign Launch
Agency: CLOSER
My Role: Creative Lead
ECD: Andreas Neophytou
Photographer / Director: Dan Jackson
Makeup: Gucci Westman
We partnered with Westman Atelier to launch their latest innovation—a serum-meets-skin tint—spanning hero stills and film, social assets, and PDP content, including Before + After assets.
Our direction embraced natural light to mirror the product’s skin-first finish, shot in a warm, filmic studio style. The visuals celebrate glowing skin & radiance that comes from within.
We captured 20 models to represent each of the 20 shades, using refined graphic overlays to guide selection—balancing education with an inviting, editorial feel.
