Westman Atelier
Vital Skincare Complexion
Drops Campaign
Role: Creative Direction
ECD: Andreas Neophytou
Completed at CLOSER
Photographer Dan Jackson
We partnered with Westman Atelier to launch their latest innovation—a serum-meets-skin tint—spanning hero stills and film, social assets, and PDP content, including Before + After assets.
Role: Creative Direction
ECD: Andreas Neophytou
Completed at CLOSER
Photographer: Dan Jackson
Our direction embraced natural light to mirror the product’s skin-first finish, shot in a warm, filmic studio style. The visuals celebrate glowing skin & radiance that comes from within.
We concepted and developed a suite of CGI and graphic assets designed to extend the campaign across social—ensuring cohesion, clarity, and visual impact across every touchpoint.
We captured 20 models to represent each of the 20 shades, using refined graphic overlays to guide selection—balancing education with an inviting, editorial feel.
