EVE LOM
Awaken Your Skin
Brand Campaign
EVE LOM
Awaken Your Skin
Brand Campaign
Agency: CLOSER
My Role: Creative Lead
Copy Lead: Hayden Manders
Photographer: Alexandra Nataf
Secondary Photographer: Su Mustecaplioglu
DOP: Jackie Bao
Makeup / Skin: Jeanine Lobell
Stylist: Michelle Cameron
Still Life Photographer: Maxime Poiblanc
Campaign shot in Los Angeles, California
EVE LOM is a globally renowned luxury skincare house, founded on the belief that radiant skin begins with cleansing—celebrated for its high-performance formulations and elevated, ritual-led approach.
EVE LOM approached us to evolve and articulate a more defined global brand narrative—elevating its luxury positioning while resonating with a new generation of consumers.
The challenge was to bring clarity to the brand’s core proposition, aligning product, messaging, and visual language into a cohesive system designed to scale globally, with a focus on China and APAC.
We anchored the brand in a founding myth drawn from Eve Lom’s origins—transforming her early experiences of foraging natural remedies into a central narrative.
This evolved into the garden—a singular brand world that brings together botanical richness, sensorial ritual, and scientific performance.
A framework designed to elevate the brand beyond product, and create a more enduring, ownable expression.
