ADIDAS ORIGINALS X PHARRELL WILLIAMS

Now is Her Time

Now Is Her Time is a rally cry for the 21st century with a focus on women’s rights and female empowerment. From the chorus of voices across social media to the historic number of female presidential candidates, women of all backgrounds are activated to make noise around a broad range of human rights issues disproportionately affecting women: pay inequality, healthcare access, homelessness, and sexual violence and reproductive rights just to name a few.

This campaign hones in on the zeitgeist, utilizing the considerable reach of adidas and Pharrell to amplify the voices of modern women and the men who support them. Because women’s rights are human rights and she’s done waiting. NOW IS HER TIME.

Completed at Lloyd & Co
Photographer Collier Schorr
Stylist Max Clark

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Pharrell Williams launches Now Is Her Time, a campaign aimed at female empowerment across the world through the power of representation and bold voices. Pharrell's latest collaboration with adidas Originals is told from the point of view of females from different backgrounds and the allies who support them. Featuring changemakers such as Patrisse Cullors, community organizer and co-founder of Black Lives Matter; Nadya Okamoto, nonprofit leader and founder of period.org; singer-songwriter Syd; writer, director and broadcaster Reggie Yates; architectural technologist Iddris Sandu; surfer Keala Naihe; filmmaker and human rights activist Sunny; models Isabela Rangel Grutman, Sara Cummings, Kadija Diawara; and dancers Sheena Cain and Sophia Parker.

“History Was Her Time.
Now Is Her Time.
The Future Is Her Time..”

—Pharrell Williams

Adidas X Pharrell Williams NOW IS HER TIME Campaign Creative Agency: Lloyd & Co Photographer Collier Schorr
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