NARCISO RODRIGUEZ
Musc Noir
Fragrance Campaign
NARCISO RODRIGUEZ
Musc Noir
Fragrance Campaign
Agency: Lloyd&Co
ECD: Doug Lloyd
My Role: Creative Lead
Group Account Director: Shari Lewis
Photographer + Director: Inez & Vinoodh
Talent: Lola Nicon
Hair: Christiaan
Make-Up: Dick Page
Movement Director: Stephen Galloway
Campaign shot in Tulum, Mexico
MUSC NOIR campaign for Narciso Rodriguez, from the iconic for her collection.
Under the creative leadership of Doug Lloyd, I led the concept and creative for MUSC NOIR from Narciso Rodriguez’s iconic for her collection—introducing a new chapter shaped by a more intimate and instinctive vision of femininity.
A Portrait of Her
The Woman.
Wildly beautiful,
In the way she knows her power.
The eternal feminine is in her eyes.
She is all you need to know.
She is undeniably, simply, purely –
The inspiration.
This fragrance has always been and will
always be, for her.
She is a raw grace & beauty. For her quiet grace
and undeniable beauty transports us to a world
of refreshing calm. Let’s play off of this magical
silence, the thousand words the picture didn’t have to say.
The feeling: pure. simple. quiet. raw. powerful.
We concepted and developed a suite of film and stills under the idea of A Portrait of Her. A suite of film and stills exploring intimacy, identity, and presence.
The concept extended into a suite of campaign assets, including global hero key visuals, Middle East adaptations, hero still life, motion still life, and a series of incidental behind-the-scenes captures.
In addition to the hero film and stills, we developed a series of still life product images and motion pieces—using light and subtle movement to echo the mood and sensuality of the campaign.
